Customers are best suited to talk about your business and what you need to develop your customer service department. But very few business firms are actually paying attention to what their end users have to say. In fact, this lack of voice is what pushes customers to go out of the brand and look for products/services elsewhere. Customer satisfaction surveys are not just eye-openers for the inbound call center department. Clients and manufacturers have a lot to learn from this exercise as well. Customer satisfaction surveys are necessary to find out what the customers want. Unless you know what they are looking for, you will not be able to cater to their needs. Positive feedback and constructive criticism are two areas that have a lot of potential to make a progressive change in the way things are done. These surveys can be used to equip BPO agents with more knowledge about the buying patterns of the customer. When they know what works for the customers and what doesn't, they can incorporate those elements in telemarketing services.